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Years Experience
Hi, I’m Onyekachi Uju, a Content Designer and Strategist who loves turning complex problems into simple, human-centered digital experiences.
I’m passionate about intentional writing and love helping users seamlessly navigate an experience through concise, simple, and purposeful content. I collaborate closely with designers, product managers, and other stakeholders to design content that guides users with clarity while helping businesses achieve their goals.
My process is guided by data, research, and empathy. I also actively advocate for the role of content design in building inclusive, intuitive digital experiences
Content Design Projects
Card Activation
To boost activation rates, we introduced a feature allowing Primary Cardholders to activate cards for Additional Cardholders. I helped design an intuitive flow with clear, user-friendly copy.
The result: A smoother, faster, and more seamless activation experience.
From Paper to paperless
We set out to encourage users to switch from paper to digital statements.
My role focused on crafting messaging that built trust and highlighted convenience. The goal: Make going paperless feel easy, secure, and worth the switch.
Questrade Roundup
Questrade introduced RoundUp, a feature that invests users’ spare change automatically. I created a case study from research to prototype, defining the feature’s tone and experience. This showed how clear content can make a complex idea feel effortless.
Pc Financial Creatinga Content Style Guide
Inconsistent voice and tone were impacting the user experience. I led the creation of a unified content style guide to bring clarity and consistency. This guide now helps teams write with one voice across every product touchpoint.
Other Writing Projects
Copywriting
As a copywriter, I worked closely with Art Directors, Brand Managers, and the creative team, on various brands across different industries, in conceptualizing and executing digital, ATL and BTL marketing campaigns..
Articles & Blog post
As a content writer, I researched, wrote, and edited engaging articles and blog posts across a range of topics. Each piece was crafted to inform, inspire, and connect with readers while aligning with brand voice and content goals.